Bulgaria eSIM — Sofia, the Black Sea and the mountains
A BellRoam Bulgaria eSIM gives you mobile data across Bulgaria without buying a SIM on arrival. Receive the QR code by email, install it before you fly and switch it on when you land in Sofia or Varna.
Network and coverage
| Network | A1 / Vivacom / Telenor |
| Strong coverage | Sofia, Plovdiv, Varna, Burgas, the Black Sea resorts and the motorways |
| Weaker spots | Rila and Pirin mountain trails, parts of the Rhodopes |
The network shown on each plan is the one your eSIM connects to.
Which plan should I choose?
- Sofia and Plovdiv: maps, messaging, ride-hailing and social media fit in a small total-data plan.
- A summer week on the Black Sea: choose a mid-size plan if you navigate all day, upload photos or share a hotspot.
- Remote work or lots of video: pick the largest plan, or an unlimited Europe plan.
eSIM, local SIM or roaming?
| BellRoam eSIM | Airport SIM | Roaming from home | |
|---|---|---|---|
| Ready when you land | Yes, installed before you fly | After queueing and registration | Yes |
| Keep your own number | Yes, on your main SIM | You swap SIM cards | Yes |
| Cost | Prepaid, fixed price | Tourist prices at the airport | Often the most expensive |
Tips for Bulgaria
- Ski resorts such as Bansko and Borovets are covered in the village and at the main lifts.
- Day trips to Rila Monastery are fine on data; the Seven Rila Lakes trail has weaker spots.
Visiting more than Bulgaria?
A Bulgaria plan works in Bulgaria only. For a trip that also covers Romania or Greece, a Europe eSIM covering several countries on one QR code is simpler.
Get connected in 3 steps
- Choose a plan by data amount and validity, then pay by card, PayPal or wallet.
- Receive your QR code by email within minutes.
- Scan it in your phone's settings, then turn on the BellRoam line and data roaming in Bulgaria.
If the eSIM cannot be installed or activated because of a fault on our side or the network's, you get a full refund under our refund policy. See also the installation guide and compatible devices.